Process
PROCESS
Our modus operandi utilises a tried & tested procedure for each & every project, regardless of industry sector.
HI methodology thrives on collaboration between us & our clients. This influences, shapes & determines the correct final project outcome, ensuring dynamic results.
01
Brand Research
We ask the right questions & listen intently to the answers. Research is vital to ensure we fully understand your audience, your business & your industry. We take the necessary steps to clarify your vision, strategies, values & goals. We then distil these insights & present the findings.
Steps:
01 Brand Questionnaires
02 Focus Groups
03 Interviews
04 Brand Workshops
05 Surveys
06 Competitor Analysis
07 Brand Audits
08 Industry Analysis & Trends
09 Category Reviews
Research & Strategy ⸻ Research & Strategy ⸻
02
Conceptual Brand Design
We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience & provide a unique advantage over your competitors.
We apply our concepts to mock ups of key project deliverables, enabling you to view the work in context. Together we determine a preferred visual direction before we further develop & refine the chosen concept.
Steps:
01 Naming
02 Messaging & Copywriting
03 Corporate Identities
04 Logo Design
Design & Application ⸻ Design & Application ⸻
03
Branding Application
Once approved, we set about applying the design to the agreed project deliverables. We are adept at crafting consistent & cohesive brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications.
Steps:
01 Corporate Stationery
02 Corporate Communications
03 Packaging
04 Editorial
05 Marketing Campaigns
06 Advertising
07 Event Materials
08 Responsive Website Design & Development
09 Mobile Website Design & Development
10 Online Banners
11 Video
Strategic Support ⸻ Strategic Support ⸻
04
Branding & Marketing Support
HI. team welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your team, providing valuable strategic support, campaign management, implementation & maintenance.
Steps:
01 Website Maintenance
02 Analytics & Reporting
03 Print Management
04 Retainer Agreement
05 Campaign Management
Privacy Policy
Politica de confidentialitate
SCOPUL FOLOSIRII DATELOR PERSONALE DE CATRE HEAD INNOVATION AGENCY SRL
Societatea Head Innovation Agency SRL, sub denumirea de brand Head Innovation Agency, colecteaza, inregistreaza, organizeaza, stocheaza, adapteaza, modifica, extrage, consulta, utilizeaza si, in unele cazuri, transmite datele dumneavoastra personale pentru a administra, mentine, imbunatati si obtine feedback cu privire la serviciile pe care le ofera, precum si pentru a preveni erori si scurgeri de informatii prin reteaua IT proprie, incalcari ale legii sau termenilor contractuali.
Datele dumneavoastra personale pot fi folosite si pentru a personaliza intr-un grad cat mai mare serviciile Head Innovation Agency SRL, precum si in scopuri de marketing.
Datele cu caracter personal colectate de catre Head Innovation Agency SRL se refera la: numele si prenumele utilizatorului, sediul sau domiciliul, datele de identificare ori datele fiscale, in vederea facturarii, telefon/fax, adresa de e-mail, adresa site-ului web, data inregistrarii, semnatura.
In cazul in care aveti un contract cu Head Innovation Agency SRL este posibil sa va contactam pentru a obtine feedback cu privire la serviciul contractat, astfel incat sa imbunatatim calitatea acestuia.
De asemenea, daca v-ati exprimat acordul, Head Innovation Agency SRL va poate contacta pentru a va informa despre alte servicii la care nu sunteti abonat, dar care v-ar putea interesa, putand fi invitat sa luati parte la o campanie promotionala sau free trial. In plus, ati putea fi invitat la evenimentele organizate de catre Head Innovation Agency SRL.
Head Innovation Agency SRL va poate contacta prin curier, telefon, e-mail sau fax. Aveti oricand dreptul de a ne comunica faptul ca nu mai doriti sa fiti contactati de catre Head Innovation Agency SRL prin mijloace caracteristice marketingului direct.
Compania Head Innovation Agency SRL colecteaza si actualizeaza informatii despre clientii serviciilor si utilizatorii site-ului sau www.head-innovation.com, precum si despre furnizorii cu care interactioneaza in mod regulat si poate obtine aceste informatii, fie direct de la dumneavoastra sau de la terte persoane, fie automat, odata cu folosirea serviciilor Head Innovation Agency SRL prin intermediul cookie-urilor si prin rapoartele de trafic generate de catre serverele care gazduiesc site-ul Head Innovation Agency SRL (www.head-innovation.com).
Se refera la datele dumneavoastra de contact furnizate pentru participare la evenimente, concursuri, chestionare de cercetare a pieţei, formulare de contact, formulare de aplicare pentru un post, formulare de abonare la Newsletter, trimitere de CV-uri si alte documente, dar si la detalii referitoare la interesele si obiceiurile dumneavoastră de consum.
De asemenea, pentru a spori gradul de securitate a datelor pe care le accesati, Head Innovation Agency SRL va poate solicita si adresa de IP de la care efectuati vizitele pe site-ul sau.
Daca sunteti client Head Innovation Agency SRL, prin datele de trafic, Compania colecteaza informatii si despre modul in care folositi serviciile la care sunteti abonat, precum tipul de date accesate, dar si despre momentul cand accesati aceste informatii.
Prin sistemul sau informatic, Head Innovation Agency SRL poate obtine date referitoare la numarul de inregistrari pe site-ul companiei, retelele din care se fac aceste inregistrari, sistemele si informatiile accesate, detalii despre utilizator si despre adresantul mesajelor electronice ale agentiei, locul din care se face accesul pe site-ul Head Innovation Agency SRL durata sederii pe site-urile respective, precum si ora si data la care s-au efectuat accesarile.
Head Innovation Agency SRL arhiveaza informatiile in bazele sale de date, cum sunt zonele de administrare ale site-urilor. Aceste informatii sunt pastrate si folosite de catre Head Innovation Agency SRL pentru a-si putea respecta termenii contractuali si pentru a putea furniza servicii noi si din ce in ce mai bune clientilor sai.
De asemenea, Compania poate pastra datele utilizatorilor sai inregistrati, in conformitate cu legislatia romaneasca in vigoare, si dupa ce a incetat relatia contractuala dintre cele doua parti.
Daca angajatorul s-a abonat la un serviciu in numele dumneavoastra, este posibil sa ii furnizam informatii despre folosirea serviciului respectiv. De asemenea, daca dumneavoastra sunteti persoana de contact dintr-o organizatie pentru furnizarea unui serviciu, este posibil sa trimitem datele mai multor angajaţi pentru accesarea serviciului respective sau pentru informarea despre acesta.
Head Innovation Agency SRL nu vinde si nu inchiriaza baze de date catre terti, nu face publice si nu transmite catre terti aceste informatii, decat daca v-ati dat expres acordul in acest sens.
Daca optati pentru folosirea datelor in comun cu alte site-uri sau servicii partenere Head Innovation Agency SRL, trebuie sa stiti ca acestea pot avea practici diferite de confidentialitate si de colectare a datelor, asupra carora Head Innovation Agency SRL nu are niciun control si nicio responsabilitate.
In unele cazuri, este posibil ca Head Innovation Agency SRL sa transmita datele dumneavoastra personale unor institutii abilitate sau relevante pentru activitatea sa (ex.: furnizori de print, agentii de publicitate, marketing), astfel incat acestea sa poata verifica distributia informatiei sau serviciilor, pentru a putea fi remunerate, sens in care este posibil ca acestea sa confrunte datele Head Innovation Agency SRL cu datele pe care le detin ele. In cazul unor astfel de transferuri, veti fi notificat, cu exceptia situatiei in care tertele persoane sunt sub-contractanti ai Head Innovation Agency SRL, administratorii de baze de date (de exemplu: companii de e-mail marketing sau organe abilitate ale statului).
DREPTURILE UTILIZATORILOR
In contextul prelucrarii datelor cu caracter personal, utilizatorii au urmatoarele drepturi:
(1) In cazul în care datele cu caracter personal sunt obtinute direct de la persoana vizata, operatorul este obligat sa furnizeze persoanei vizate cel putin urmatoarele informatii, cu excepţia cazului in care aceasta persoana poseda deja informatiile respective:
A. Identitatea operatorului si a reprezentantului acestuia, daca este cazul;
B. Scopul in care se face prelucrarea datelor;
C. Informatii suplimentare, precum: destinatarii sau categoriile de destinatari ai datelor; daca furnizarea tuturor datelor cerute este obligatorie si consecintele refuzului de a le furniza; existenta drepturilor prevazute de prezenta lege pentru persoana vizata, in special a dreptului de acces, de interventie asupra datelor si de opozitie, precum si condisiile in care pot fi exercitate;
D. Orice alte informatii a caror furnizare este impusa prin dispozitie a autoritatii de supraveghere, ţinand seama de specificul prelucrarii.
(2) In cazul in care datele nu sunt obtinute direct de la persoana vizata, operatorul este obligat ca, in momentul colectarii datelor sau, daca se intentioneaza dezvaluirea acestora catre terti, cel mai tarziu pana in momentul primei dezvaluiri, sa furnizeze persoanei vizate cel putin urmatoarele informatii, cu exceptia cazului in care persoana vizata poseda deja informatiile respective:
A. Identitatea operatorului si a reprezentantului acestuia, daca este cazul;
B. Scopul in care se face prelucrarea datelor;
C. Informatii suplimentare, precum: categoriile de date vizate, destinatarii sau categoriile de destinatari ai datelor, existenta drepturilor prevazute de prezenta lege pentru persoana vizata, in special a dreptului de acces, de interventie asupra datelor si de opozitie, precum si conditiile in care pot fi exercitate;
D. Orice alte informatii a caror furnizare este impusa prin dispozitie a autoritatii de supraveghere, tinand seama de specificul prelucrarii.
(3) Prevederile alin. (2) nu se aplica in cazul in care prelucrarea datelor se face in scopuri statistice, de cercetare istorica sau stiintifica, ori in orice alte situatii in care furnizarea unor asemenea informatii se dovedeste imposibila sau ar implica un efort disproportionat fata de interesul legitim care ar putea fi lezat, precum si in situatiile in care inregistrarea sau dezvaluirea datelor este expres prevazuta de lege.
(1) Orice persoana vizata are dreptul de a obtine de la operator, la cerere si in mod gratuit pentru o solicitare pe an, confirmarea faptului ca datele care o privesc sunt sau nu sunt prelucrate de acesta. Operatorul este obligat, in situatia in care prelucreaza date cu caracter personal care privesc solicitantul, sa comunice acestuia, impreuna cu confirmarea, cel putin urmatoarele:
1. A) informatii referitoare la scopurile prelucrarii, categoriile de date avute in vedere si destinatarii sau categoriile de destinatari carora le sunt dezvaluite datele;
2. B) comunicarea intr-o forma inteligibila a datelor care fac obiectul prelucrarii, precum si a oricarei informatii disponibile cu privire la originea datelor;
3. C) informatii asupra principiilor de functionare a mecanismului prin care se efectueaza orice prelucrare automata a datelor care vizeaza persoana respectiva;
4. D) informatii privind existenta dreptului de interventie asupra datelor si a dreptului de opozitie, precum si conditiile in care pot fi exercitate;
5. E) informatii asupra posibilitatii de a consulta registrul de evidenta a prelucrarilor de date cu caracter personal, de a inainta plangere catre autoritatea de supraveghere, precum si de a se adresa instantei pentru atacarea deciziilor operatorului, in conformitate cu dispozitiile prezentei legi.
(2) Persoana vizata poate solicita de la operator informatiile prevazute la alin. (1), printr-o cerere intocmita in forma scrisa, datata si semnata. In cerere solicitantul poate arata daca doreste ca informatiile sa ii fie comunicate la o anumita adresa, care poate fi si de posta electronica, sau printr-un serviciu de corespondenta care sa asigure ca predarea i se va face numai personal.
(3) Operatorul este obligat să comunice informaţiile solicitate, în termen de 15 zile de la data primirii cererii, cu respectarea eventualei opţiuni a solicitantului exprimate potrivit alin. (2).
(1) Orice persoana vizata are dreptul de a obtine de la operator, la cerere si in mod gratuit:
A. Dupa caz, rectificarea, actualizarea, blocarea sau stergerea datelor a caror prelucrare nu este conforma prezentei legi, in special a datelor incomplete sau inexacte;
B. Dupa caz, transformarea in date anonime a datelor a caror prelucrare nu este conforma prezentei legi;
C. Notificarea catre tertii carora le-au fost dezvaluite datele a oricarei operatiuni efectuate conform lit. a) sau b), daca aceasta notificare nu se dovedeste imposibila sau nu presupune un efort disproportionat fata de interesul legitim care ar putea fi lezat.
(2) Pentru exercitarea dreptului prevazut la alin. (1) persoana vizata va inainta operatorului o cerere intocmita in forma scrisa, datata si semnata. In cerere solicitantul poate arata daca doreste ca informatiile sa ii fie comunicate la o anumita adresa, care poate fi si de posta electronica, sau printr-un serviciu de corespondenta care sa asigure ca predarea i se va face numai personal.
(3) Operatorul este obligat sa comunice masurile luate in temeiul alin. (1), precum si, daca este cazul, numele tertului caruia i-au fost dezvaluite datele cu caracter personal referitoare la persoana vizata, in termen de 15 zile de la data primirii cererii, cu respectarea eventualei optiuni a solicitantului exprimate potrivit alin. (2).
(1) Persoana vizata are dreptul de a se opune, in orice moment, din motive intemeiate si legitime legate de situatia sa particulara, ca date care o vizeaza sa faca obiectul unei prelucrari, cu exceptia cazurilor in care exista dispozitii legale contrare. In caz de opozitie justificata, prelucrarea nu mai poate viza datele in cauza.
(2) Persoana vizata are dreptul de a se opune in orice moment, in mod gratuit si fara nicio justificare, ca datele care o vizeaza sa fie prelucrate in scop de marketing direct, in numele operatorului sau al unui tert sau sa fie dezvaluite unor terti intr-un asemenea scop.
(3) In vederea exercitarii drepturilor prevazute la alin. (1) si (2) persoana vizata va inainta operatorului o cerere intocmita in forma scrisa, datata si semnata. In cerere solicitantul poate arata daca doreste ca informatiile sa ii fie comunicate la o anumita adresa, care poate fi si de posta electronica, sau printr-un serviciu de corespondenta care sa asigure ca predarea i se va face numai personal.
(4) Operatorul este obligat sa comunice persoanei vizate masurile luate in temeiul alin. (1) sau (2), precum si, daca este cazul, numele tertului caruia i-au fost dezvaluite datele cu caracter personal referitoare la persoana vizata, in termen de 15 zile de la data primirii cererii, cu respectarea eventualei optiuni a solicitantului exprimate potrivit alin. (3).
(1) Orice persoana are dreptul de a cere si de a obtine:
A.retragerea sau anularea oricarei decizii care produce efecte juridice in privinta sa, adoptata exclusiv pe baza unei prelucrari de date cu caracter personal, efectuata prin mijloace automate, destinata sa evalueze unele aspecte ale personalitatii sale, precum competenta profesionala, credibilitatea, comportamentul sau ori alte asemenea aspecte;
B.Reevaluarea oricarei alte decizii luate in privinta sa, care o afecteaza in mod semnificativ, daca decizia a fost adoptata exclusiv pe baza unei prelucrari de date care intruneste conditiile prevazute la lit. a).
(2) Respectându-se celelalte garanţii prevăzute de prezenta lege, o persoană poate fi supusă unei decizii de natura celei vizate la alin. (1), numai în următoarele situaţii:
A.decizia este luată în cadrul încheierii sau executării unui contract, cu condiţia ca cererea de încheiere sau de executare a contractului, introdusă de persoana vizată, să fi fost satisfăcută sau că unele măsuri adecvate, precum posibilitatea de a-şi susţine punctul de vedere, să garanteze apărarea propriului interes legitim;
B.Decizia este autorizată de o lege care precizează măsurile ce garantează apărarea interesului legitim al persoanei vizate.
(1) Persoana vizata are dreptul de a obtine din partea operatorului stergerea datelor cu caracter personal care o privesc, fara intarzieri nejustificate, iar operatorul are obligatia de a sterge datele cu caracter personal, fara intarzieri nejustificate, in cazul in care se aplica unul dintre urmatoarele motive:
A. Datele cu caracter personal nu mai sunt necesare pentru indeplinirea scopurilor pentru care au fost colectate sau prelucrate;
B. Persoana vizata isi retrage consimtamantul pe baza caruia are loc prelucrarea si nu exista niciun alt temei juridic pentru prelucrarea;
C. Persoana vizata se opune prelucrarii si nu exista motive legitime care sa prevaleze in ceea ce priveste prelucrarea sa;
D. Datele cu caracter personal au fost prelucrate ilegal;
E. Datele cu caracter personal trebuie sterse pentru respectarea unei obligatii legale care revine operatorului in temeiul dreptului Uniunii sau al dreptului intern sub incidenta caruia se afla operatorul;
F. Datele cu caracter personal au fost colectate in legatura cu oferirea de servicii ale societatii informationale.
(2) In cazul in care operatorul a facut publice datele cu caracter personal si este obligat, in temeiul alineatului (1), sa le stearga, operatorul, tinand seama de tehnologia disponibila si de costul implementarii, ia masuri rezonabile, inclusiv masuri tehnice, pentru a informa operatorii care prelucreaza datele cu caracter personal ca persoana vizata a solicitat stergerea de catre acesti operatori a oricaror linkuri catre datele respective sau a oricaror copii sau reproduceri ale acestor date cu caracter personal.
(1) Fara a se aduce atingere posibilitatii de a se adresa cu plangere autoritatii de supraveghere, persoanele vizate au dreptul de a se adresa justitiei pentru apararea oricaror drepturi garantate de prezenta lege, care le-au fost incalcate.
(2) Orice persoana care a suferit un prejudiciu in urma unei prelucrari de date cu caracter personal, efectuata ilegal, se poate adresa instantei competente pentru repararea acestuia.
(2) Instanta competenta este cea in a carei raza teritoriala domiciliaza reclamantul. Cererea de chemare in judecata este scutita de taxa de timbru.
Pentru implementarea masurilor tehnice si organizatorice necesare pentru pastrarea confidentialitatii si integritatii datelor cu caracter personal, operatorul Head Innovation Agency SRL va respecta cerintele minime de securitate a prelucrarilor de date cu caracter personal elaborate de autoritatea de supraveghere potrivit stadiului tehnicii utilizate in procesul de prelucrare si de costuri, astfel incat sa se asigure un nivel de securitate adecvat, in ceea ce priveste riscurile pe care le reprezinta prelucrarea, precum si in ceea ce priveste natura datelor care trebuie protejate.
In acest sens, cerintele minime de securitate a prelucrarilor de date cu caracter personal acopera urmatoarele aspecte:
Utilizatorii vor accesa numai datele cu caracter personal necesare pentru indeplinirea atributiilor, sens in care operatorii trebuie sa stabileasca tipurile de acces si procedurile privind aceste tipuri de acces dupa urmatoarele criterii:
A. Functionalitate (de exemplu: administrare/introducere/prelucrare/salvare etc.);
B. Actiuni aplicate asupra datelor cu caracter personal (de exemplu: scriere/citire/stergere);
Programatorii sistemelor de prelucrare a datelor cu caracter personal nu vor avea acces la datele cu caracter personal.
Operatorul va permite accesul programatorilor la datele cu caracter personal dupa ce acestea au fost transformate in date anonime, prin proceduri tehnice. Cu titlu de exceptie, compartimentul care asigura suportul tehnic poate avea acces la datele cu caracter personal pentru rezolvarea unor cazuri exceptionale.
Pentru activitatea de pregatire a utilizatorilor sau pentru realizarea de prezentari se vor folosi date anonime. Angajatii care predau cursurile de pregatire vor folosi date cu caracter personal pe parcursul propriei lor pregatiri.
Operatorul va stabili modalitatile stricte prin care se vor distruge datele cu caracter personal. Autorizarea pentru aceasta prelucrare de date cu caracter personal trebuie limitata la cativa utilizatori.
Operatiile de colectare, introducere si de modificare a datelor cu caracter personal intr-un sistem informational vor fi efectuate de utilizatori autorizati desemnati de catre Operator, care va lua masuri pentru ca sistemul informational sa inregistreze si urmatoarele operatiuni:
A. Cine a facut modificarea;
B. Data si ora modificarii;
C. Mentinerea datelor sterse sau modificate.
In cadrul cursurilor de pregatire a utilizatorilor operatorul este obligat sa faca informarea/instruirea acestora cu privire la urmatoarele aspecte:
A. Prevederile Legii nr. 677/2001 pentru protectia persoanelor cu privire la prelucrarea datelor cu caracter personal si libera circulatie a acestor date, la cerintele minime de securitate a prelucrarilor de date cu caracter personal;
B. Riscurile pe care le comporta prelucrarea datelor cu caracter personal, in functie de specificul activitatii utilizatorului.
C. Pastrarea confidentialitatii datelor cu caracter personal, sens in care vor fi avertizati prin mesaje care vor aparea pe monitoare in timpul activitatii, utilizatorii avand totodata si obligatia de a inchide sesiunea de lucru atunci cand parasesc locul de munca.
Pentru mentinerea securitatii prelucrarii datelor cu caracter personal (in special impotriva virusilor informatici) operatorul va lua urmatoarele masuri:
A. Interzicerea folosirii de catre utilizatori a programelor software care provin din surse externe sau dubioase;
B. Informarea utilizatorilor in privinta pericolului privind virusii informatici;
C. Implementarea unor sisteme automate de devirusare si de securitate a sistemelor informatice;
D. Dezactivarea, pe cat posibil, a tastei „Print screen”, atunci cand sunt afisate pe monitor date cu caracter personal, interzicandu-se astfel scoaterea la imprimanta a acestora.
CONTACT
Pentru orice alte informatii referitoare la colectarea, arhivarea si protejarea datelor cu caracter personal, va rugam sa ne trimiteţi un e-mail la adresa legal@head-innovation.com .
ACTUALIZARE
Aceste CondiTii de ConfidenTialitate sunt actualizate de cate ori este nevoie. Va rugam sa cititi periodic aceste conditii, pentru a fi la curent cu ce informatii colecteaza, foloseste si transmite Head Innovation Agency SRL.
Terms and Conditions
Termene si Conditii
Daca utilizati serviciile oferite de site-ul www.head-innovation.com in mod implicit, sunteti de acord cu termenii si conditiile prevazute de mai jos.
Acest site (denumit generic SITE) este proprietatea Head Innovation Agency SRL, sub denumirea de brand Head Innovation Agency, cu sediul social Constantin Brancusi, Nr. 3, Bl. D12, Sc. 1, Et. 5, Ap. 20, Sec. 3, Bucuresti, inregistrata la R.C. cu nr. J40/2834/2016, cod fiscal RO35714991. Accesarea acestui site ori a oricarei parti din acest site presupune acordul tacit in ce priveste termenii ce urmeaza. Acordul de utilizare isi produce efectele intre dumneavoastra si Head Innovation Agency SRL. Acceptarea se considera tacita si fara rezerve.
Head Innovation Agency SRL poate schimba continutul site-ului la orice moment, poate aduce modificari de structura, continut si accesibilitate, poate sista furnizarea informatiilor pe site, fara un acord prealabil si fara vreo notificare catre dumneavoastra ori catre terte persoane.
Continuand sa utilizati site-ul presupune acordul dumneavoastra tacit si accesarea in intregime la Termenii si conditiile prezentate in cele ce urmeaza. Utilizarea presupune acceptarea regulilor Head Innovation Agency SRL.
Head Innovation Agency SRL poate schimba, suspenda sau intrerupe, in orice moment, fara a anunta in prealabil, site-ul. De asemenea, poate limita accesul la site ori la anumite parti din site. Totodata, Head Innovation Agency SRL poate limita accesul la anumite facilitati/frame-uri din site, poate aduce limitari de acces anumitor IP-uri fara notificari si fara vreo raspundere.
Continutul site-ului este destinat uzului personal, fara scop direct ori indirect comercial. Toate materialele publicate (incluzand, dar fara a se limita la, articole, informatii, fotografii, date, clipuri audio/video – generic numite Continut) sunt protejate de catre dispozitiile legale incidente: Legea nr. 8/1996, cu modificarile si completarile ulterioare – privind dreptul de autor si drepturile conexe, Legea nr. 84/1998 – privind marcile si indicatiile geografice si Legea nr. 129/1992, republicata – privind desenele si modelele industriale. Lipsa mentiunii privind unele texte legale ori dispozitii incidente nu duc la inaplicabilitatea acestora.
Site-ul si Continutul sunt protejate de catre Legea drepturilor de autor din Romania, precum si de dispozitiile privitoare la copyright aplicabile in alte teritorii decat Romania. Dumneavoastra nu puteti copia, stoca, modifica ori transfera cu orice titlu, in parte ori intreg site si/sau Continutul. Exploatarea este libera, sub conditia non-comercialitatii si respectarii termenilor impusi de catre Head Innovation Agency SRL.
Orice forma de copiere, stocare, modificare si/sau transmitere a Continutului este expres interzisa, fara acordul prealabil si scris al Head Innovation Agency SRL.
Head Innovation Agency SRL nu raspunde de eventualele prejudicii, litigii existente, nascute ori izvorate in legatura cu/din copierea, stocarea, modificare ori transferarea intregului ori a unei parti din Continut in orice mediu.
In cazul in care considerati ca orice material publicat pe acest site de echipa redactionala sau de oricine altcineva incalca drepturile de autor sau orice alte drepturi, va rugam sa ne sesizati acest lucru printr-un mesaj trimis la una dintre adresele publicate in sectiunea Contact a site-ului.
Toate drepturile sunt rezervate. Utilizatorii pot descarca si tipari continut de pe acest site doar pentru uzul personal sau necomercial.
Sunt interzise copierea, reproducerea, recompilarea, decompilarea, distribuirea, publicarea, afisarea, modificarea, crearea de produse sau servicii complete derivate, precum si orice modalitate de exploatare a continutului site-ului www.head-innovation.com, cu exceptia afisarii pe ecranul unui computer personal si imprimarea sau descarcarea, in scop personal si necomercial, a anumitor documente sau informatii explicit desemnate in acest scop, cu conditia pastrarii nemodificate a tuturor elementelor care fac referire la drepturile de proprietate intelectuala, alte drepturi de proprietate si conditiile de utilizare ale documentelor sau informatiilor respective.
Numele Head Innovation Agency , logo-ul Head Innovation Agency si site-ul www.head-innovation.com sunt proprietatea Head Innovation Agency SRL, niciuna dintre ele neputand fi utilizata fara acordul scris al Head Innovation Agency SRL.
Dumneavoastra sunteti singurul responsabil atat fata de terti, cat si fata de Head Innovation Agency SRL in legatura cu accesarea, utilizarea sau exploatarea Continutului. Head Innovation Agency SRL isi rezerva dreptul de a modifica, sterge orice mesaj postat pe site, interpretat la discretia Head Innovation Agency SRL ca fiind abuziv, defaimator, obscen ori de natura a aduce vreo atingere unui drept legal protejat.
Utilizarea site-ului reprezinta faptul ca declarati si sunteti de acord cu publicarea de catre Head Innovation Agency SRL a unui Continut, stabilit pe baza unor criterii proprii, Continut ce poate fi interpretat ca fiind publicat, prezentat intr-o maniera care sa nu fie conforma cu dorintele dumneavoastra. Intr-un astfel de caz, raspunderea Head Innovation Agency SRL nu poate fi retinuta.
Clientul poate efectua comenzi pe site-ul https://head-innovation.com, prin selectarea produselor dorite, urmand a finaliza comanda efectuand plata prin una dintre modalitatile indicate expres. Selectarea unui produs in lipsa finalizarii comenzii, nu atrage dupa sine inregistrarea unei comenzi, implicit nici rezervarea automata a produsului respectiv.
Preturile produselor afisate in cadrul site-ului https://head-innovation.com includ T.V.A. Pretul, modalitatea de plata si termenul de plata sunt specificate in fiecare comanda. HEAD INNOVATION AGENCY SRL va emite automat, prin platforma SMARTBILL, catre Client factura pentru produsele comandate.
Termenul minim de livrare a produselor, serviciilor este de:
– Servicii realizare Logo 5 zile
– Servicii realizare website prezentare 15 zile
– Servicii realizare shop online 45 zile
– Servicii realizare newsletter 5 zile
– Servicii realizare design graphic 1 zi
Termenul de livrare mediu precizat pe https://head-innovation.com pentru crearea website-ului sau magazinului online curge de la data la care clientul furnizează TOATE INFORMATIILE (fișier produse completat corect gata de importat, brief completat corect, media – poze – video primite corect), iar acest termen de livrare se refera la prima versiune gata de revizuit de catre client, nu a site-ului in varianta lui finala. Acest termen de livrare este valabil strict in limita ocupației echipei Head Innovation. Termenul de livrare poate depăși numarul de zile precizat pe site in conditiile in care numarul de proiecte active este crescut.
In calitate de clinet al Head Innovation Agency SRL beneficiezi de o Garantie de 15 zile. Garantia se aplica tuturor serviciilor aflate in oferta curenta, exceptiile fiind listate mai jos, in primele 15 zile de contract.
Daca in aceasta perioada nu esti multumim de caliatea serviciilor furnizate de Headd Innovation Agency SRL, poti solicita in scris la billing@head-innovation.com returnarea sumei achitate.
Pentru urmatoarele servicii nu beneficiezi de Garantia de 15 zile:
Tehnic
- Taxele pentru inregistrarea, prelungirea numelor de domeniu (nationale sau internationale) inclusiv taxe de mentenanta.
- Taxe achitate pentru servicii optionale altele decat cele din oferta standard.
- Taxe achitate pentru prelungirea contractelor si/sau upgradeuri.
- Taxe achitate pentru activarea serverelor dedicate si a servciiilor de colocare(Taxe setup/Taxe instalre) .
- Abonamentele lunare achitate pentru serverele dedicate si serviciile de colocare.
Desing
- “nu imi place propunerea de design”;
- “nu-mi place design-ul”;
- “este wordpress”;
- “este woocomerce” ;
- si/sau alte motive care nu constituie incalcarea unei promisiuni nelivrate din descrierea produselor comercializate pe site-ul https://head-innovation.com.
Retur
Sumele care fac obiectul Garantiei de 15 de zile sunt returnate intr-un interval de maxim 30 de zile de la solicitarea ta. Returnarea sumelor achitate se face integral.
Prin transmiterea de informatii catre se intelege furnizarea de catre dumneavoastra a unor materiale, incluzand, dar fara a se limita la mesaje, articole, informatii, fotografii, date, clipuri audio/video.
Transmiterea de informatii catre Head Innovation Agency SRL echivaleaza cu acceptul acordat societatii noastre, fiind libera de orice obligatie privind achitarea unei plati si/sau remuneratii, neexclusiv si pe o perioada de 50 de ani, sa utilizeze, copieze, publice, distribuie, in orice mod si cu orice titlu, in orice mediu existent ori descoperit in viitor, aceste informatii.
Totodata, prin transmiterea de informatii catre Head Innovation Agency SRL, se prezuma acordul dumneavoastra privind despagubirea Head Innovation Agency SRL si/sau a tertilor ca urmare a existentei/nasterii unor prejudicii de orice fel din utilizarea, copierea, publicarea sau distribuirea respectivelor informatii. Head Innovation Agency SRL nu accepta o raspundere limitata din partea furnizorului de informatii.
Head Innovation Agency SRL nu isi asuma responsabilitatea pentru materialele postate pe acest site de alte persoane decat cele care au un contract semnat cu institutia. Ne disociem de mesajele cu caracter rasist, xenofob, antisemit, calomniator, insultator, defaimator, obscen sau indecent publicate pe site de utilizatori in sectiunea de comentarii.
Accesul la continutul online al site-ului www.head-innovation.com este liber.
Pentru optiunea “Contact”, utilizatorului i se va cere sa ofere datele sale de contact. Formularul (formularele) de inregistrare va contine informatii de contact detaliate ale utilizatorului (numele complet, compania, telefonul mobil, adresa de e-mail).
Pentru optiunea “Cariere”, utilizatorului i se va cere sa ofere datele sale de contact si sa ataseze CV-ul. Formularul (formularele) de inregistrare va contine informatii de contact detaliate ale utilizatorului (numele complet, telefonul mobil, adresa de e-mail).
Pentru optiunea “Abonare Newsletter”, utilizatorului i se va cere sa ofere datele sale de contact. Formularul (formularele) de inregistrare va contine informatii de contact detaliate ale utilizatorului (adresa de e-mail).
Toate datele pe care le furnizeaza utilizatorul trebuie sa fie reale, acesta fiind responsabil pentru ele.
Raspudere si Limitari
Prin accesarea site-ului, transmiterea unui mesaj si utilizarea site-ului acceptati in mod expres si neechivoc Termenii si conditiile site-ului in ultima sa versiune comunicata in cadrul site-ului. Ulterior, utilizarea continutului echivaleaza cu acceptarea modificarilor intervenite asupra Termenilor si conditiilor site-ului si/sau a versiunilor actualizate ale Termenilor si Conditiilor Site-ului. Sunteti responsabil pentru verificarea versiunii finale a Termenilor si Conditiilor ori de cate ori utilizati site-ul.
Acceptarea Termenilor si conditiilor site-ului se confirma prin bifarea checkboxului corespunzator din site si/sau prin trimiterea mesajului.
Societatea nu isi asuma raspunderea pentru nici un fel de pierdere (materiala, financiara, de date sau informatii) care poate sa apara direct sau indirect din cauza informatiilor incluse pe site sau a nefunctionarii sau functionarii necorespunzatoare a acestui site.
Nu putem fi responsabili pentru daune aduse calculatorului dumneavoastra sau virusi care ar putea sa va infecteze calculatorul sau alt echipament ca urmare a accesarii, utilizarii de catre dumneavoastra sau navigarii pe site-ul nostru sau descarcarea de catre dumneavoastra a vreunui continut, informatie, materiale, date, text, imagini, video sau audio de pe site-ul nostru.
Nu suntem responsabili pentru orice prejudiciu, pierdere, revendicare, daune indirecte, incidente sau de consecinta de orice tip, care decurge din sau are in vreun fel legatura cu orice utilizare a site-ului nostru sau a continutului, datelor, materialelor sau informatiilor gasite in acesta, cu orice neindeplinire sau intarziere (inclusiv fara limitare utilizarea sau incapacitatea de a utiliza orice componenta a acestui site pentru achizitionare sau plata), sau executarea sau neexecutarea de catre noi sau de catre orice furnizor, chiar daca noi sau furnizorul nostru am fost avizati de posibilitatea de daune aduse acestor parti sau oricarei alte parti.
Aceasta exonerare de raspundere se aplica oricaror daune sau prejudicii cauzate de orice lipsa a performantei, eroare, omisiune, intrerupere, eliminare, defect, intarziere in operare sau transmisie, virus de calculator, defectiune a liniei de comunicare, furt sau distrugere sau acces neautorizat la, modificarea, sau utilizarea inregistrarii, fie pentru incalcarea contractului, comportament daunator, neglijenta, sau in baza oricarei cauze de actiune.
Reclamatii
Orice nemultumire legata de accesarea, utilizarea, aspecte legate de inscrierea la evenimente și alte asemenea, ne va fi comunicata direct, prin email la adresa legal@head-innovation.com .
Nemultumirea dvs. va fi inregistrata si veti primi un raspuns in scris, pe adresa de email mentionata cu ocazia aducerii la cunostinta noastra a nemultumirii dvs., in termen de cel mult 48 ore, raportate la o zi lucratoare.
Clientul declara ca este de acord sa nu faca publice aceste nemultumiri (pe retelele de socializare, media, discutii la petreceri private sau in orice alta modalitate) sub rezerva suportarii daunelor cauzate pentru prejudiciul de imagine adus proprietarului site-ului prin aceste actiuni.
Orice reclamatie se depune in termen de maxim o luna de la data sesizarii situatiei reclamate.
Dacă utilizatorul doreşte să utilizeze serviciul nostru de referinţe informându-şi un prieten în legătură cu site-ul sau newsletter-ul nostru, îi vom cere adresa de e-mail a prietenului său. Head Innovation Agency SRL va trimite automat prietenului său un e-mail prin care îl invită să viziteze site-ul. Head Innovation Agency SRL stochează această informaţie pentru singurul scop de a trimite acest unic mesaj e-mail.
Utilizatorii au posibilitatea de a se dezabona in momentul in care nu mai doresc sa primeasca un newsletter de la Head Innovation Agency SRL, prin intermediul link-ului de dezabonare continut in e-mail. Dezabonarea de la newsletter se face online, trimiţând solicitarea de dezabonare prin intermediul formularului de feedback, accesibil pe site după logare.
Head Innovation Agency SRL adopta toate masurile de securitate pentru a proteja informatiile personale ale utilizatorilor sai. In momentul completarii datelor personale pe site-ul nostru, informatiile vor fi protejate atat offline, cat si online. Formularele de abonare la newsletter-ul, formularele de contact si formularele de aplicare pentru un post Head Innovation Agency SRL necesita introducerea unor date personale (de exemplu, numarul de telefon mobil), care vor fi protejate. Toate informatiile despre utilizatori sunt confidentiale. Doar angajatii a caror activitate specifica implica lucrul cu informatii personale (de exemplu, reprezentantii serviciu clienti) au acces la datele de identificare ale utilizatorilor. Serverele pe care sunt stocate informatiile personale de identificare a utilizatorilor sunt localizate intr-un loc securizat.
Continutul acestui site, inclusiv stirile, datele si alte informatii, este furnizat de Head Innovation Agency SRL si de catre furnizorii sai de continut. Acest site furnizeaza instrumente de informare, insa nu ofera niciun fel de sfat si nici nu face vreo recomandare referitoare la anumite instrumente financiare, investitii sau produse.
Head Innovation Agency SRL nu cere clientilor sai informatii personale prin intermediul unei corespondente nesolicitate de acestia. Orice tip de corespondenta care ofera sfaturi financiare sau orice mesaj nesolicitat care cere divulgarea de informatii personale trebuie considerat un fals si raportat catre Head Innovation Agency SRL prin intermediul formularului de contact accesibil pe site.
Head Innovation Agency SRL si furnizorii sai de continut nu raspund pentru erorile, impreciziile sau intarzierile in furnizarea continutului oferit de SITE si nici pentru orice actiune care se bazeaza pe acest continut. Head Innovation Agency SRL isi declina orice responsabilitate privind garantarea, explicita sau implicita, a acuratetii continutului furnizat de terti sau a felului in care informatia serveste anumitor scopuri. Desi Head Innovation Agency SRL face toate eforturile pentru a obtine informatii de incredere de la furnizorii sai externi, nu garanteaza acuratetea informatiilor furnizate de acestia.
Fiecare utilizator al SITE-ului este de acord ca, la cererea Head Innovation Agency SRL, sa exonereze de raspundere www.head-innovation.com si pentru orice actiuni judiciare sau extrajudiciare, si sa acopere cheltuielile de judecata si orice alte cheltuieli care ar putea sa apara ca urmare a incalcarii de catre utilizatorul respectiv a clauzelor din prezentul document. Persoanele fizice sau juridice responsabile de incalcarea prevederilor din prezentul document vor suporta prevederile legislatiei in vigoare in Romania.
Head Innovation Agency SRL isi rezerva dreptul de a modifica si actualiza aceste conditii in orice moment. Modificarile devin efective de la momentul publicarii lor pe site.
Responsabilitatile si obligatiile partilor contractante sub acesti Termeni si Conditii vor ramane aplicabile, pana la momentul in care acordul va inceta din partea oricarei parti. Puteti incheia respectarea Termenilor si Conditiilor in orice moment printr-o notificare scrisa adresata catre Head Innovation Agency SRL la adresa de e-mail: legal@head-innovation.com , comunicand ca nu doriti continuarea colaborarii.
Daca vom considera ca ati incalcat ori va suspectam ca ati incalcat una sau mai multe prevederi, ne rezervam dreptul de a va suspenda sau inceta definitiv accesul in Companie, fara o notificare in prealabil, dumneavoastra ramanand responsabil pentru daunele produse.
Contractul va fi guvernat si interpretat in conformitate cu legea romana. Orice conflict aparut va fi rezolvat pe cale amiabila. In cazul in care acest lucru nu este posibil, prima cale de solutionare este medierea, in conditiile legii, iar daca aceasta esueaza, se apeleaza la instantele romanesti competente de la sediul Companiei.
Puteti citi ultima versiune a Termenilor si Conditiilor in orice moment pe aceasta pagina.
Ne rezervam dreptul, la discretia noastra, sa actualizam, schimbam sau sa inlocuim orice parte din acesti Termeni si Conditii, publicand pe canalele de comunicare disponibile informari despre actualizarile si/sau schimbarile aduse. Este responsabilitatea dumneavoastra sa verificati site-ul periodic pentru orice schimbare de politica. Continuarea utilizarii site-ului, dupa publicarea informarilor despre actualizari si/sau schimbari aduse Termenilor si Conditiilor, constituie acceptul dumneavoastra pentru acestea.
Services
We help startups and established businesses to develop new digital products, and streamline existing customer-facing online services, by researching and developing delightful and valuable user experiences, and engineering highly efficient web-and-mobile-native apps.
HEAD INNOVATION isn’t just a team — it’s a family. We all share the same vision here: to push ideas all the way, without taking ourselves too seriously, and overcoming challenges together.
Brand Experience
Whether an identity or campaign, we make your brand visible, relevant and effective by placing digital at the center of its ecosystem, without underestimating the power of traditional media.
- Briefing
- Research
- Workshop & Vision sessions
- Positioning
- Placemark
- User Profiling
- Marketing Strategy
- Brand Positioning
- Brand messages
- Brand idea
- Logo design
- Concept
- Brand Architecture
- Creative Strategy
- Competitive Landscape
- Campaign Strategy
- User Experience Strategy
- Visual Identity
- Logo/Logotype
- Typography
- Iconography
- Illustration
- Naming
- Corporate Stationery
- Voice & Tone
- Brand Book
- Brand Guidelines
- Book Design
- Editorial Design
- Print Collateral
- Marketing Collateral
- Specialty Print Packaging
- Product Packaging
- Out-of-Box Experience
- Retail & Office Branding
- Event Branding
Digital strategy
We make digital the starting point around which revolve creative, strategy and technology. We work this way whatever the size of your project, because it works.
- UI + UX Audit
- User experience (UX)
- Discovery & Ideation
- Design Concept
- Scale & Iterate
- Mobile Apps
- Custom development
- Responsive Web Design
- eCommerce Websites
- Email Templates (Newsletter)
- Web style
- WordPress CMS
- Magento CMS
- Webflow
Work hard, play harder, never play it safe. Work hard, play harder, never play it safe.
Experience
Glossary
We always aim for efficient and productive communication and this is why we need to ensure that we’re speaking the same language. Given the whole range of organizational structures and roles across industries, weather you are a CEO, Marketing Director or Entrepreneur, it’s highly important for us to be on the same page right from the beginning.
So far, it has proven to ensure a productive and lasting partnership practice. The following definitions are included for this very purpose.
Simply said, the brand depicts how a target market distinguishes one company and its values from another similar company. It represents the consumers’ feelings and perceptions towards a business, product or service.
A brand is a mixture of attributes, tangible and intangible and consistently communicates specific information about an organization, product or service. Its main aim is to generate long term value and influence.
“Value” has different interpretations:
- from a marketing or consumer perspective it is “the promise and delivery of an experience”;
- from a business perspective it is “the security of future earnings”;
- from a legal perspective it is “a separable piece of intellectual property”.
Brands offer customers a means to choose and enable recognition within cluttered markets.
The brand architecture defines the hierarchical structure of the brands in an organization’s portfolio. In addition, it determines the relationships between individual brands, their role and positioning within the company, as well as the boundaries between the various business segments and products.
It aims to clearly emphasize relevant and unique selling propositions and to establish an assertive order of corporate, assortment, or product brands for each market or segment.
There are three main types of brand architecture system:
- Monolithic, where the corporate name is used on all products and services offered by the company;
- Endorsed, where all sub-brands are linked to the corporate brand by means of either verbal or visual endorsement;
- Freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its own target market.
Simply put, the brand equity is the overall market strength of a brand. It cumulates the value of the company assets, both financially and strategically. The amount of brand qualities generates demand and brand loyalty.
Ultimately, brand equity is the brand’s value over other similar brands.
The brand experience depicts the means by which a brand is created in the mind of a stakeholder. Some experiences are controlled, such as retail environments, advertising, products and services, websites, etc. Some are uncontrolled, like journalistic comment or word of mouth.
Strong brands arise from consistent experiences which combine to form a clear, differentiated overall brand experience.
Companies have different ways to grow. Regarding brands, they have the option of building a new brand or expanding an existing brand. Because establishing a new brand is often costly, brand expansion is a popular way to take full advantage of a brand's growth potential.
In brand expansion, the reputation and credibility of an established brand are used to introduce new product lines or sub-brands and thereby expand the brand into new markets or sectors.
There are different types of brand expansion:
- Change of form;
- Transfer of a component;
- Transfer of a benefit element;
- Transfer of expertise;
- Accessory products;
- Use of customer base;
- Transfer of lifestyle;
- Use of the expertise of a personality;
- Transfer of the lifestyle of a celebrity;
- Change of competition by changing the brand image.
To find out the best way of expanding a particular brand, a systematic examination is necessary. The first step analyzes what product categories are suitable for brand expansion, so they can benefit from brand associations and positively impact them.
Brand harmonization depicts the accurate insurance that all products in a particular brand range have a consistent name, visual identity and positioning across a number of geographic or product/service markets.
Simply put, the brand identity is the way a brand presents itself to the consumer. It encloses all the fundamental means of consumer recognition and symbolizes the brand’s differentiation from competitors.
The brand identity is the unique combination of brand attributes, including its name, trademark and visual appearance.
The brand image depicts how the brand is perceived by its target audience. The way a brand appears to potential customers or clients is essential to the success of a company.
For already existing customers, the brand perception is based on practical experience of the product or service and how well it meets expectations. Potential customers create their perception of the brand based upon uninformed impressions, attitudes and beliefs.
Brand management refers to the operative maintenance and use of a brand. It focuses on the goals that were defined in the brand strategy and that must be achieved for the benefit of the company's success.
It aims to build brand equity and loyalty by maintaining the brand standards, aligning them for maximum effectiveness, ensuring that they are not compromised by tactical actions and designing appropriate brand crisis management plans.
Brands and their perception depend on a variety of interrelated factors. Even if you generally like the products or services offered by a brand, one single badly managed touch point between a customer and an employee of the company can cast the brand in a bad light.
In order to control the perception of a brand as effectively as possible, companies should consistently monitor compliance with the brand rules. This way they can be sure that the brand conveys a consistent image regarding its values at every customer interaction.
A brand personality is an expression of the fundamental core values and characteristics of a brand, described and experienced as human personality traits. It stands for the nature and identity of the brand. Its specific, unmistakable properties make the difference between one brand and another clearly recognizable. This differentiation is essential, because it gives the brand individuality, exclusivity, and clear distinction from competing brands.
Ultimately, the brand personality is the look and feel of the brand through the eyes of the consumer. It is therefore important to be aware of a brand's personality traits and to express its specific qualities, which derive from the brand values and the brand positioning, at all brand customer interactions.
The brand positioning expresses the essence of the brand strategy. It is the clearly and concisely formulated promise of a brand. It depicts the process of differentiating a product, service or company in a customer’s mind to obtain a strategic competitive advantage.
It should be future-oriented and express what the brand wants to stand for – taking into consideration its performances to date. It must be attractive to customers and other target groups, and differentiate from the competition. The given performance promise must be credible. Positioning involves the careful manipulation of every element of the marketing mix.
Simply said, branding is the comprehensive, continuous process of building a brand. Its goal is to increase the attractiveness and desirability of the brand so it can contribute as much as possible to the success of the company. Branding should always be supported by a brand strategy and a strategic brand positioning.
It finally conveys to selecting and blending tangible and intangible attributes to differentiate the product, service or business in an attractive, meaningful and compelling way.
As a verb, branding depicts the process of discovering and communicating the overall image of a brand. As a noun, it’s the brand image projected within the market to the target audience.
The success of any branding effort depends on the consistency and assertiveness of the performances and messages conveyed. This applies to all interactions between the brand and the key target groups, first and foremost among them customers and employees.
Co-Branding refers to the use of two or more brand names in support of a new product, service or venture.
Differentiation is the central principle of brand positioning. It depicts the creation or demonstration of unique characteristics in a company’s products or brands compared to those of its competitors.
The aim is to establish a unique market category to increase profit margins and avoid commoditization.
An endorsed brand is usually a product or a service brand name that is supported by a masterbrand, either dominantly or lightly.
The intangibles are the brand assets incapable of being touched. These all work together to create the essence of the brand.
Intangible assets include: trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. Intangible brand attributes include: brand names, logos, graphics, colors, shapes and smells.
A market leader is a brand that leads the market in influential ideas, not necessarily market share. It basically depicts company that has achieved a dominant position—either in scale or influence—within its field.
This leading position often comes about because the company was the first to market a certain type of product and, with the protection of a patent, has managed to consolidate its position before direct competition was possible. Alternatively, a company may overtake a previous market leader through greater efficiency and skilful positioning.
A masterbrand dominates all products or services in a range or across a business. Sometimes a masterbrand is used with sub-brands or, with alpha or numeric signifiers.
A parent brand is the original or most widely recognized in a family of bands. It acts as an endorsement to one or more sub-brands within a specific range.
The positioning statement of a brand is a written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.
The rebranding is the process of analyzing the overall identity of a company and making certain changes or revisions to it, based on internal or external circumstances. Rebranding is often necessary following a merger, acquisition, or if the brand has outgrown its former identity or marketplace.
The ultimate aim of rebranding is of taking an existing brand and reshaping it into something different and better than before.
The repositioning process implies consistent communication activities to ensure a new position for an existing product, in consumers’ minds. Many potentially valuable products lead an obscure existence because they were launched or positioned in an inadequate manner. It is almost always possible to enhance the value of such products by repositioning them.
A sub-brand is a product or a service that has its own name and visual identity to differentiate it from the parent brand. It is usually part of a family of brands.
The tangibles are the brand assets that can be touched. Tangible assets may include: manufacturing plant, bricks and mortar, cash, investments, etc. Tangible brand attributes may include: the product and its packaging. Tangible brand values may include: useful qualities of the brand known to exist through experience and knowledge.
The trademark is the symbol used to represent a brand. Basically, it is any graphically represented sign that helps a consumer distinguish the goods or services from one provider than those from another provider.
The visual identity encloses all elements of a brand image, including, among other things, its logo, typography, packaging and literature systems.
Careers
We are a forward-thinking team of designers and developers driven by passion.
— and fuelled by curiosity.
We are seeking an intermediate digital Project Manager.
Tasks
- Lead and manage digital projects.
- Establish clear, consistent and efficient communication with clients, internal team, and potential external vendors.
- Understand, respect and implement the agency’s work methodology.
- Build project schedules and keep them up to date.
- Anticipate project needs, opportunities and risks; and plan resources and appropriate actions according to the project parameters.
Requirements
- Minimum 2 year experience in digital projects management.
- Experience in digital strategy, marketing, communication or other pertinent knowledge.
- Languages: Fluency in both French and English, spoken and written, is mandatory.
- Our project management tools: Google Suite, Slack, Teamwork, Harvest, Forecast.
- Our project management methodology: Waterfall.
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
Tasks
- Lead and manage digital projects.
- Establish clear, consistent and efficient communication with clients, internal team, and potential external vendors.
- Understand, respect and implement the agency’s work methodology.
- Build project schedules and keep them up to date.
- Anticipate project needs, opportunities and risks; and plan resources and appropriate actions according to the project parameters.
Requirements
- Minimum 2 year experience in digital projects management.
- Experience in digital strategy, marketing, communication or other pertinent knowledge.
- Languages: Fluency in both French and English, spoken and written, is mandatory.
- Our project management tools: Google Suite, Slack, Teamwork, Harvest, Forecast.
- Our project management methodology: Waterfall.
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
We are seeking an intermediate Digital Strategist.
Tasks
- Actively participate in the development of digital, communication and content strategies, in close collaboration with internal and external partners.
- Actively participate in content ideation and creation.
- Collaborate with cross-functional teams to clearly define the phases, timing, and deliverables for content initiatives.
- Work with the team members to determine a strategic approach to content and a list of key content assets to prioritize, plan and then execute.
- Offer an informed point of view and make strategic recommendations related to social media, landing pages, sales email sequences, etc.
Requirements
- Studies in a relevant field: communications, digital marketing, copywriting.
- Bilingual (en/fr) with outstanding written and verbal communication skills.
- Minimum 3 years of experience in a digital or content strategist position at a recognized media, agency or client side.
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
Upload your CV
Tasks
- Actively participate in the development of digital, communication and content strategies, in close collaboration with internal and external partners.
- Actively participate in content ideation and creation.
- Collaborate with cross-functional teams to clearly define the phases, timing, and deliverables for content initiatives.
- Work with the team members to determine a strategic approach to content and a list of key content assets to prioritize, plan and then execute.
- Offer an informed point of view and make strategic recommendations related to social media, landing pages, sales email sequences, etc.
Requirements
- Studies in a relevant field: communications, digital marketing, copywriting.
- Bilingual (en/fr) with outstanding written and verbal communication skills.
- Minimum 3 years of experience in a digital or content strategist position at a recognized media, agency or client side.
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
Upload your CV
We are seeking an intermediate UX Strategist
Tasks
- Support the team in the design of digital strategies.
- Collect information, analyze needs, study best practices (benchmarking), analyze visit trends, identify performance indicators (KPIs).
- Actively participate in the conversation in order to create an effective tree structure and wireframe.
- Monitor new practices and trends.
Requirements
- Minimum of 2 years of experience in interactive strategy in an agency.
- Have excellent knowledge of analysis tools.
- Good Knowledge of Figma.
- English / French bilingualism.</span
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
Upload your CV
Tasks
- Support the team in the design of digital strategies.
- Collect information, analyze needs, study best practices (benchmarking), analyze visit trends, identify performance indicators (KPIs).
- Actively participate in the conversation in order to create an effective tree structure and wireframe.
- Monitor new practices and trends.
Requirements
- Minimum of 2 years of experience in interactive strategy in an agency.
- Have excellent knowledge of analysis tools.
- Good Knowledge of Figma.
- English / French bilingualism.</span
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
Upload your CV
We are seeking an intermediate Creative Developer - Front end.
Requirements
- Minimum 3 years experience in creative development.
- Excellent knowledge of modern HTML, CSS, and Javascript (ES6).
- Good knowledge of animation libraries and techniques (ex: GSAP), build tools (Node.js, esbuild, Sass), Photoshop, Illustrator, Sketch and Figma.
- Basic knowledge of Git, PHP, and popular CMS platforms.
- Bonus: VueJS, WebGL, Canvas, Pixi, and SEO.
- Ability to anticipate possible problems with design mockups.
- Experience in finding solutions to major problems between different browsers.
- Ability to work on several projects at the same time.
- Good team spirit.
- Bilingual is a must (French and English).
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
Upload your CV
Requirements
- Minimum 3 years experience in creative development.
- Excellent knowledge of modern HTML, CSS, and Javascript (ES6).
- Good knowledge of animation libraries and techniques (ex: GSAP), build tools (Node.js, esbuild, Sass), Photoshop, Illustrator, Sketch and Figma.
- Basic knowledge of Git, PHP, and popular CMS platforms.
- Bonus: VueJS, WebGL, Canvas, Pixi, and SEO.
- Ability to anticipate possible problems with design mockups.
- Experience in finding solutions to major problems between different browsers.
- Ability to work on several projects at the same time.
- Good team spirit.
- Bilingual is a must (French and English).
Benefits
- Flexible hours - mandatory presence from 10AM to 18PM
- Good work-family balance
- Happy hours depending on the epidemiological situation
- Spontaneous activities
- Annual trip in the Azuga
- Chair massages
Upload your CV
Why HEAD
Who is Head Innovation?
HEAD INNOVATION AGENCY is a creative advertising and digital agency, with strong roots in multi-disciplinary design and digital consultancy. We are able to deliver brand research, online communication strategy, web and mobile development, and identity work for clients in many various industries.
Being constantly up to date with the latest trends and digital advancements, we are well equipped to develop brand marketing, including the design, production and management of creative for various channels: web, email marketing and automation, mobile and print.
HEAD INNOVATION AGENCY was founded in 2016 in Bucharest.
What makes HEAD INNOVATION AGENCY different?
Our creative and development team is spiced up with the seasoned portfolios you would expect. However, we are different. Not only are we open-minded talented professionals, but we will not treat you as a client. Because you are our high-priority partner. Your requirements and objectives are constantly on our mind while we’re working to deliver the experience you need to enhance your business branding.
How does Head Innovation define brand?
Technically speaking, branding is a one-of-a-kind, attractive proposition for your business, product or service designed to bring added value to your day-to-day operations, aiming to create a funnel for consistent long term value.
It depicts what we know about that company, product or service from our own information and all the things other people tell us.
It’s about how a company tries to influence us directly into buying their products or services.
It’s in everything we see around us from the actual logo and key visual elements to advertisements, commercials, packaging, uniforms and signage
It stems from how we are treated in the interactions with the brand representatives
The strength of your brand stems from the story you tell, the products and services you offer, the image you project, the experience you deliver, the culture you foster and the reputation you build.
What is the value of branding?
Starting from how we define branding, a proposition depicts a story and a promise. It has to be attractive, as it’s highly important for it to be relevant and appealing in order to achieve the business objectives. The proposition, story and promise must connect with the values, beliefs and views of the target audience.
Bringing added value to the day-to-day operations implies supporting the business in achieving the short term objectives. When thinking about the Profit and Loss account, an effective brand will ultimately support selling more products and services to wider audiences at higher margin levels. Creating longer term value stems from helping the business develop shareholder value. A lot of times, brands can account for more than one-third of a business shareholder value.
Who are Head Innovation’s clients?
We are proud to have worked with a wide client roster ranging from global corporations to ambitious start-ups and all businesses that fall in between.
We are not niched on a single industry or organizational structure. However, we do have a certain appeal towards medical practices and healthcare businesses when it comes to brand strategy and implementation, visual identity, or re-branding projects.
Ultimately though, we’d rather benefit of all the learning and experience across many different types of projects. A wide range affords us a broader know-how, thus enabling us to better address our clients’ brand challenges.
What’s left to do?
We would enjoy meeting you to discuss your business challenges and to address any inquiry you might have related to our agency.