01
Brand Research
We ask the right questions & listen intently to the answers. Research is vital to ensure we fully understand your audience, your business & your industry. We take the necessary steps to clarify your vision, strategies, values & goals. We then distil these insights & present the findings.
Steps:
01 Brand Questionnaires
02 Focus Groups
03 Interviews
04 Brand Workshops
05 Surveys
06 Competitor Analysis
07 Brand Audits
08 Industry Analysis & Trends
09 Category Reviews
Research & Strategy ⸻ Research & Strategy ⸻
02
Conceptual Brand Design
We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience & provide a unique advantage over your competitors.
We apply our concepts to mock ups of key project deliverables, enabling you to view the work in context. Together we determine a preferred visual direction before we further develop & refine the chosen concept.
Steps:
01 Naming
02 Messaging & Copywriting
03 Corporate Identities
04 Logo Design
Design & Application ⸻ Design & Application ⸻
03
Branding Application
Once approved, we set about applying the design to the agreed project deliverables. We are adept at crafting consistent & cohesive brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications.
Steps:
01 Corporate Stationery
02 Corporate Communications
03 Packaging
04 Editorial
05 Marketing Campaigns
06 Advertising
07 Event Materials
08 Responsive Website Design & Development
09 Mobile Website Design & Development
10 Online Banners
11 Video
Strategic Support ⸻ Strategic Support ⸻
04
Branding & Marketing Support
HI. team welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your team, providing valuable strategic support, campaign management, implementation & maintenance.
Steps:
01 Website Maintenance
02 Analytics & Reporting
03 Print Management
04 Retainer Agreement
05 Campaign Management