Who is Head Innovation?
HEAD INNOVATION AGENCY is a creative advertising and digital agency, with strong roots in multi-disciplinary design and digital consultancy. We are able to deliver brand research, online communication strategy, web and mobile development, and identity work for clients in many various industries.
Being constantly up to date with the latest trends and digital advancements, we are well equipped to develop brand marketing, including the design, production and management of creative for various channels: web, email marketing and automation, mobile and print.
HEAD INNOVATION AGENCY was founded in 2016 in Bucharest.
What makes HEAD INNOVATION AGENCY different?
Our creative and development team is spiced up with the seasoned portfolios you would expect. However, we are different. Not only are we open-minded talented professionals, but we will not treat you as a client. Because you are our high-priority partner. Your requirements and objectives are constantly on our mind while we’re working to deliver the experience you need to enhance your business branding.
How does Head Innovation define brand?
Technically speaking, branding is a one-of-a-kind, attractive proposition for your business, product or service designed to bring added value to your day-to-day operations, aiming to create a funnel for consistent long term value.
It depicts what we know about that company, product or service from our own information and all the things other people tell us.
It’s about how a company tries to influence us directly into buying their products or services.
It’s in everything we see around us from the actual logo and key visual elements to advertisements, commercials, packaging, uniforms and signage
It stems from how we are treated in the interactions with the brand representatives
The strength of your brand stems from the story you tell, the products and services you offer, the image you project, the experience you deliver, the culture you foster and the reputation you build.
What is the value of branding?
Starting from how we define branding, a proposition depicts a story and a promise. It has to be attractive, as it’s highly important for it to be relevant and appealing in order to achieve the business objectives. The proposition, story and promise must connect with the values, beliefs and views of the target audience.
Bringing added value to the day-to-day operations implies supporting the business in achieving the short term objectives. When thinking about the Profit and Loss account, an effective brand will ultimately support selling more products and services to wider audiences at higher margin levels. Creating longer term value stems from helping the business develop shareholder value. A lot of times, brands can account for more than one-third of a business shareholder value.
Who are Head Innovation’s clients?
We are proud to have worked with a wide client roster ranging from global corporations to ambitious start-ups and all businesses that fall in between.
We are not niched on a single industry or organizational structure. However, we do have a certain appeal towards medical practices and healthcare businesses when it comes to brand strategy and implementation, visual identity, or re-branding projects.
Ultimately though, we’d rather benefit of all the learning and experience across many different types of projects. A wide range affords us a broader know-how, thus enabling us to better address our clients’ brand challenges.
What’s left to do?
We would enjoy meeting you to discuss your business challenges and to address any inquiry you might have related to our agency.
