0.1 Company Description:
To introduce a new approach for the brand formalizing its graphic communication at a national level.Create a brand system that mimics the company with experience in the liquidation of companies spirit and personality, beautiful simple human solutions with elegant simplicity.
Industry
Legal
Headquarters
Romania
Services
— Naming— Branding— UI/UX Design Website— Newsletter— Print
0.2 What we did
0.2 What we did
Branding Design 01
Logo design
Typography
Color
Iconography
Stationary 02
Business Cards
Letterhead
Poster
Tote Bags
Other stationery
Online 03
Website
Newsletter
0.3 The solution
We went with a simple but professional solution.
1.0 Basic version of the logo
Visual Identity
1.1 Logo in contrast
Visual Identity
1.2 Grid
Visual Identity
1.3 Typography
Raleway
Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini. A thorough review and italic was added in 2016.
It is a display face and the download features both old style and lining numerals, standard and discretionary ligatures, a pretty complete set of diacritics, as well as a stylistic alternate inspired by more geometric sans-serif typefaces than its neo-grotesque inspired default character set.