0.1 Company Description:
Kubeark powers scalable, rapid, and compliant SaaSification and software lifecycle management.
Industry
Technology
Headquarters
New York - US
Company size
30 Employees
0.2 What we did
02. What we did
Design System 01
Logo design
Typography
Color
Iconography
Stationary 02
Business Cards
Letterhead
Poster
Tote Bags
Instagram posts
Other stationery
Exhibition 03
Stand
Presentation Wall
Brochure
Tote bags
Clothes
0.3 The solution
We went with a simple but professional solution. The logomark is formed from letter "K" taking inspiration from the primary order lines.
Logo construction
1.0 Basic version of the logo
Visual Identity
Visual Identity
1.1 Logo in contrast
Visual Identity
1.2 Grid
Our spacing unit is determined by our logo.Make a square with its side as wide as our blue rectangle from the icon. If more space is needed, add it by using the grid as a measuring unit.
Visual Identity
Our logo looks astonishing when sized correctly. To ensure it’s always looking good and visible, we’ve got a minimum size.
Also, depending on various situations, our logo can have different displacements, vertical or horizontal.
The usage of each variation of the logo is at the latitude of the designer and constrained by the context.
1.3 Typography
1.4 Colors
Visual Identity
1.5 Iconography
Visual Identity
Icons
Icon consist of clean, light geometric strokes that are essential to convey the symbol's idea.
Informed by geometry
The use of an underlying grid structure keeps icons uniform in overall aesthetics while providing the flexibility to express various concepts.
Designed at a base size of 62px, icons retain legibility in small applications. Outlined strokes allow the icon to scale up and maintain proportional strokes.