Kubeark logo

0.1 Company Description:

Kubeark powers scalable, rapid, and compliant  SaaSification and software lifecycle management.

Industry

Technology


Headquarters

New York - US


Company size

30 Employees

0.2 What we did

02. What we did

Design System 01

Logo design

Typography

Color

Iconography

Stationary 02

Business Cards

Letterhead

Poster

Tote Bags

Instagram posts

Other stationery

Exhibition 03

Stand

Presentation Wall

Brochure

Tote bags

Clothes

0.3 The solution

We went with a simple but professional solution. The logomark is formed from letter "K" taking inspiration from the primary order lines.

Logo construction

Logo construction for Kubeark
kubeark linear symbol

1.0 Basic version of the logo

Visual Identity

Kubeark white logo

Visual Identity

1.1 Logo in contrast

Visual Identity

Kubeark white symbol
Kubeark symbol blue color

1.2 Grid

Our spacing unit is determined by our logo.Make a square with its side as wide as our blue rectangle from the icon. If more space is needed, add it by using the grid as a measuring unit.

Visual Identity

Kubeark symbol grid

Our logo looks astonishing when sized correctly. To ensure it’s always looking good and visible, we’ve got a minimum size.

Also, depending on various situations, our logo can have different displacements, vertical or horizontal.

The usage of each variation of the logo is at the latitude of the designer and constrained by the context.

1.3 Typography

Publica Sans font Kubeark project font

1.4 Colors

Visual Identity

Kubeark color primary gradient effect
Kubeark project colors: PANTONE 178C, PANTONE 2745C, PANTONE 2068C, PANTONE 2706C, PANTONE 656C
Kubeark icon gradient effect on blue, white, gray, red background

1.5 Iconography

Visual Identity

Kubeark outline icons set, rules for icons

Icons

Icon consist of clean, light geometric strokes that are essential to convey the symbol's idea.

Informed by geometry

The use of an underlying grid structure keeps icons uniform in overall aesthetics while providing the flexibility to express various concepts.

Designed at a base size of 62px, icons retain legibility in small applications. Outlined strokes allow the icon to scale up and maintain proportional strokes.

2.1 - 2.6

Visual Identity

Bage

Business Cards

Pen

Flash Disk

Letterhead

Poster

Power Point presentation

Exibition design

Instagram posts

Clothes

Other stationery

Bage, business, cards and pen mockup
Leetterhead and flash-disk mockup
Wall poster for Kubeark project
Website mockup

3.0 Exibition

Visual Identity

Design Stand

Design Rollup

Design TV

Design Presentation Wall

Exhibiton stand mockup
Rollup and TV mockup
Blue waistcoat with white logo print mockup
Kubeark presentation wall
Kubeark logo on wall, volumetric lighting

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