0.1 Company Description:
ContentSpeed – founded in 2003, one of the first of its kind, ContentSpeed has become throughout the years a market leading provider of software for eCommerce and continues to set industry standards ever since.
Beg. of 2021, ContentSpeed is member of Payten, part of the ASEE Group (Asseco Group), one of the largest IT integrators in Central and Eastern Europe, thus starting the expansion in the region.
Industry
Technology
Headquarters
Romania
Company size
30 Employees
ContentSpeed Startup, the rental solution, very affordable in terms of price, was launched in April 2015. The product is targeting the ecommerce entrepreneurs/start-ups who need a platform with many functionalities, tested and very easy to launch.
Considering the specificity of the platform and the target it is addressed to, our objective is to separate the StartUp solution from the Premium ones and create a stand-alone product with its own visual identity and brand personality.
Therefore, the ContentSpeed StartUp solution becomes eShopTen solution.
0.2 Tone of voice
0.3 What we did
03. What we did
Design System 01
Logo design
Typography
Color
Iconography
Stationary 02
Businss Cards
Latterhead
Landing Page 03
UX/UI Design
1.0 Basic version of the logo
Visual Identity
Visual Identity
1.1 Logo in contrast
Visual Identity
1.2 Grid
Our spacing unit is determined by our logo.Make a square with its side as wide as our blue rectangle from the icon.If more space is needed, add it by using the grid as a measuring unit.
Visual Identity
1.3 Typography
1.4 Colors
Visual Identity
1.5 Iconography
Visual Identity
Icons consist of clean, light geometric strokes that are essential to convey the symbol’s idea.
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